The Book Industry - 7 Challenges from the Past


New information and communication technologies present significant challenges for publishers, forcing them to revise their strategies and find new ways of engaging their readers. Christina Banou, assistant professor in publishing and book policy at the Ionian University of Corfu, sees these technologies from a different perspective: in Re-Inventing the Book (2016), she explains how many of today’s issues are not as new as they seem, and reminds us that challenges to old ways of doing things offer great opportunities to innovate and surprise.

By Sample HubSpot User | February 14, 2018 | Books, Publishing Read More