The trend in bringing some publishing production processes closer to home has led to greater discussion around how these publishers should select a partner in onshore outsourcing. But why are some publishers seeking alternatives to outsourcing to hubs in emerging economies?
Publishing outsourcing has grown from humble beginnings in the 1970s to a multi-billion-dollar industry today. Onshore outsourcing in publishing makes sense, especially for publishers of scholarly, scientific, technological, and medical titles. Getting a US doctor to proofread a medical title can be immensely costly, as doctors in the US earn substantial salaries in dollar terms. Getting a doctor in India to proofread the same title can be much more affordable, as that country’s lower income levels and favourable exchange rate drive down the price of such services.
How automation and digital production workflows are increasing efficiencies and reshaping publishing production labour and processes.