When publishers began outsourcing tasks and offshoring jobs to overseas vendors several decades ago, the primary goal was to achieve cost savings through staff reduction. In the intervening time, the vendor market has grown and matured, and now provides a far more wide-reaching array of services back to publishers. But, with technological advancements driving a whole new world of possibilities, are publishers still deriving the best value from these partnerships, or is it time for publishers to revisit their offshore outsourcing strategy?
Publishing production processes have undergone a revolution in the Digital Age - but the question of profitability has never been satisfactorily answered.
In this blog, we’ll discuss:
- Pre-publication processes made possible by digital developments; offshoring technology, outsourcing editorial
- Profitability in highly competitive trade and academic publishing markets