The quality of book metadata, or information about a title, can dictate its market success. But why aren’t publishers applying it with best practice principles in mind?
In the current era of rapid technological change, consumers devour content with a voracious appetite. But are they becoming less discriminate about veracity and truth – values on which publishers have traditionally staked their reputations?
Thanks to the digital transformation of the publishing industry, publishers have access to a multitude of data from a variety of sources. When this data is processed and analysed, publishers can gain a better understanding of their readers’ habits, tastes, and preferences, and gain visibility over broader trends that could inform how their books are marketed.