It’s no secret: Facebook and YouTube are winning the internet advertising revenue race, hands down. But in order to compete, digital publishing companies must shake up their business model.
The quality of book metadata, or information about a title, can dictate its market success. But why aren’t publishers applying it with best practice principles in mind?
In the current era of rapid technological change, consumers devour content with a voracious appetite. But are they becoming less discriminate about veracity and truth – values on which publishers have traditionally staked their reputations?
Amidst the alarmist rumours about the future of print publishing, what lessons could the industry learn from rabble-rousing digital natives? What are some of the ways indie publishers are succeeding in the volatile book market?