In the current era of rapid technological change, consumers devour content with a voracious appetite. But are they becoming less discriminate about veracity and truth – values on which publishers have traditionally staked their reputations?

Amidst the alarmist rumours about the future of print publishing, what lessons could the industry learn from rabble-rousing digital natives? What are some of the ways indie publishers are succeeding in the volatile book market?

Some of the world’s most respected inventors, scientists, and technology experts courted controversy when they declared that artificial intelligence could soon replace humans.

While the Internet has connected the world like never before, it has also led people to believe that everything online should be free. This causes problems for the publishing industry, known for not being a particularly high-margin business.

In this blog, we’ll discuss:

• False assumptions about eBook production costs and challenging the free mentality of the internet
• Emphasizing the pre-publication process

Thanks to the digital transformation of the publishing industry, publishers have access to a multitude of data from a variety of sources. When this data is processed and analysed, publishers can gain a better understanding of their readers’ habits, tastes, and preferences, and gain visibility over broader trends that could inform how their books are marketed.