Publishing outsourcing has grown from humble beginnings in the 1970s to a multi-billion-dollar industry today. Outsourcing in publishing makes sense, especially for publishers of scholarly, scientific, technological, and medical titles. Getting a US doctor to proofread a medical title can be immensely costly, as doctors in the US earn substantial salaries in dollar terms. Getting a doctor in India to proofread the same title can be much more affordable, as that country’s lower income levels and favourable exchange rate drive down the price of such services.
At Deanta, we are always looking to improve our services and go deeper into the solutions we offer. With this in mind, we have launched Deanta Creative.
Metadata has a huge impact on the discoverability and sales of titles, and the increasing shift to online bookselling makes any investment in it even more essential. Sometimes, effective metadata is the only marketing tool publishers have.